Proposals are a battlefield for attention.
Evaluators don’t have time to carefully dissect every word of your document. They skim—whether you like it or not.
The real question is: Are they skimming PAST your key points, or STRAIGHT TO them?
Graphics Act Like Highlighters
If you bury critical information in a sea of text, evaluators might never even see it. Strategic visuals, on the other hand, direct attention where you need it most:
· Icons make key features pop
· Callout boxes reinforce the biggest selling points
· Diagrams eliminate confusion around complex ideas
· Charts highlight the most pertinent information
Without these elements, your most important messages are just another paragraph in the crowd.
Control the Narrative with Visual Hierarchy
Bad proposals let evaluators wander aimlessly through walls of text.Good proposals use graphics and layout strategy to lead them exactly where they need to go.
This is how you keep control of your story.
Does Your Proposal Have a Visual Strategy?
Ask yourself:
· Can an evaluator grasp my biggest selling points in under a minute?
· Does my proposal visually guide them through my solution?
· Am I leaving key takeaways up to chance?
If you can’t say yes to all three, it’s time to rethink your graphics. Because if you’re not in control of the reader’s attention, you’re losing the game.
Make your key points impossible to ignore.
We create proposal graphics that command attention and guide evaluators straight to your value. Let’s talk about your next submission—reach out now.
Comments